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February 2008 - forum notes
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Forum 02-28-08

The Forum Question: Recommended Reading for Consultants

  • Little Red Book of Selling: 12.5 Principles of Sales Greatness (Jeffrey Gitomer)
  • Made to Stick: Why Some Ideas Survive and Others Die (Chip and Dan Heath)
  • Meatball Sundae: Is Your Marketing Out of Sync? (Seth Godin)
  • The Culture Code: An Ingenious Way To Understand Why People Around The World Live And Buy As They Do (Clotaire Rapaille)
  • The Dip: A Little Book That Teaches You When to Quit (and When to Stick) (Seth Godin)
  • The Expert’s Edge: Become the Go-To Authority People Turn to Every Time (Ken Lizotte)
  • The Hamster Revolution: How to Manage Your Email Before It Manages You (Mike Song, Vicki Halsey, Tim Burress, and Ken Blanchard)
  • The Nine: Inside the Secret World of the Supreme Court (Jeffrey Toobin)
  • The Power of Now: A Guide to Spiritual Enlightenment (Eckhart Tolle)
  • A New Earth: Awakening to Your Life's Purpose (Eckhart Tolle)
  • The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations (Ori Brafman and Rod Beckstrom)
  • Three Cups of Tea: One Man's Mission to Promote Peace . . . One School at a Time (Greg Mortenson and David Oliver Relin)
  • Nice Girls Do Get the Sale: Relationship Building that Gets Results (Elinor Stutz)
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