The tool for October was Peter Shankman's Help A Reporter Out.

Listen to the audio recording of this session

To use this great tool to get media coverage for yourself and your clients, follow these steps:

1. Sign up as a source at www.helpareporter.com
2. Receive queries by e-mail three times a day on weekdays
3. Follow the Five Rules of Haro
4. Respond to queries with on-topic pitches

To use HARO to find guest columnists or experts to interview

1. Submit a query for your blog, podcast, or book
2. Get tons of responses