Web 2.0 Secrets for the Consulting Community
with Patrick Schwerdtfeger

Friday, February 26^th, 2010
7:30 – 10:30 AM

Are you ready to take social media to the next level?

Patrick Schwerdtfeger inspired BACN members with his overview of major Web 2.0 tools in September 2009.

He’s returning in February to give you hands-on training in using Facebook, LinkedIn and YouTube to grow your business in 2010.

Most consultants rely on referrals to build their businesses—for good reason. 90% of consumers trust recommendations from people they know. 70% trust peer reviews posted online. Only 14% trust traditional advertising.

Social media platforms like Twitter, LinkedIn, Facebook, Yelp and YouTube host conversations between millions of people—including prospective clients—and therefore offer fertile soil to savvy marketers.

Through a series of case histories highlighting successful social media marketing campaigns and the specific tactics that made them so effective, Patrick Schwerdtfeger shows you how to use social media for business without wasting time. You will learn:

How to capitalize on the Social Media Revolution.
How to develop cost-effective interactive marketing strategies
How to encourage a dialog around your product or service.
How to acquire clients and close deals in these new channels.
How to train your best customers to promote your brand for free.

About the Speaker

Patrick Schwerdtfeger is the author of Webify Your Business: Internet Marketing Secrets for the Self-Employed as well as Make Yourself Useful: Marketing in the 21st Century. His educational podcasts have been downloaded over 50,000 times and he has spoken at conferences around the world.

Patrick has been quoted in the Associated Press, Advertising Age, Naples Daily News (FL), The Bismark Tribune and The San Diego Union-Tribune, and been a featured guest on various radio programs, including “Here and Now” on Public Radio International (PRI), and “Authors Unscripted.”